Dagi

Şeniz Katgı
Dagi | Deputy General Manager

Şeniz Katgı, the Deputy General Manager of Dagi, a leading brand in the field of underwear, sleepwear, sportswear, and swimwear, talked about how they encountered Nebim in 2008 as they were celebrating their 25th year, why they needed an ERP program, and the implementation process. Katgı mentioned that the growing volume and the increase in business processes caused their transition to a structure that could respond to their integrated data requirements faster and said that they preferred Nebim because of its experience in the industry.

Could you tell us about the creation process of the Dagi brand? How many Dagi stores are there in Turkey and are there plans for new stores for the upcoming period?

Dagi took its first steps in the apparel industry in 1983. Those steps had big echoes. Dagi was ahead of the times with its character, the quality and capacity of production, the design approach, the marketing skills – in short, with all the brand dynamics. Maybe that is why, for the first 10 years, it was perceived as a foreign brand. Even within its own industry, there was confusion about its origins. In time, it all got clear and everyone accepted it.

Dagi celebrated its 25th year in 2008, acclaiming its leadership in the men’s and women’s underwear, sleepwear, sportswear, and swimwear market. In the year 2004, Dagi went through the biggest transformation since its establishment. A new partnership meant more power and more investment. First, the logo was renewed and then the number of stores started increasing. 8000 square meters of indoor space was restructured to include production. The raw materials used in the products changed. Dagi further strengthened the perception of “durable and high quality fabric” in the customers’ mind. We have 40 stores and 17 consignment dealers in our organization. 15 new dealerships have been assigned by the end of 2013.

When did Nebim and Dagi cross paths?

In the year 2008, while celebrating our 25th year, we started searching for software in order to become even more powerful parallel to our growth. Our paths crossed with Nebim, who has great experience in the industry, during this search period in 2008. Our collaboration first started off with Nebim Manufacturing and Supply Management applications.

You are one of the first companies to start using the Nebim V3 software. Could you please tell us about the implementation of Nebim V3 at Dagi?

Dagi was rapidly getting stronger by the year 2008, so the growing business volume and the increase in business processes required us to adopt an integrated structure that could meet our data needs rapidly. We decided that the software that could best meet these needs was the new ERP solution Nebim V3 by Nebim, with who we were already in collaboration. So our relationship with Nebim V3 started in December 2011.

We know that campaigns are very important for your wholesale processes at Dagi. What is your opinion on the flexibility of Nebim V3 regarding campaigns and on the feature that allows you to define separate campaigns for wholesale, retail and your staff?

The system at Nebim V3 allows us to apply different campaigns at the same time as we can define the retail campaigns in a customer-oriented and flexible way thanks to the structure of the software. This way, the campaigns can be systematically applied error-free and automatically, independent of the users.

Thanks to Nebim V3 Business Partner, you can monitor the consignment sales points online. What kind of benefits did you and your consignment stores derive from this?

Our company and our consignment sales channels gain productivity as we can monitor the sales, inventory and campaigns, and manage them systematically thanks to Nebim V3 consignment sales module. In this regard, Nebim V3 software keeps developing the necessary infrastructure and continues offering us advanced solutions.

What kind of a system did you establish to manage your company expenses? What was the contribution of Nebim V3 Cost Centers for your processes in terms of managing your costs?

With Nebim V3, we are now able to distribute the costs to all the units and stores with the ratios we previously define. This way, we can observe our profitability more realistically. We defined cost centers for our headquarters, for production, and for the stores using the Cost Center Distribution Hierarchy of Nebim V3. All expense items were allocated to the relevant levels in the cost center hierarchy so that we are now able to make detailed analyses.

We can allocate direct costs within the relevant cost center itself or we can divide indirect costs between departments at the headquarters and then between points of sale. This way we can create more realistic cost and profitability reports for the cost centers.

At what level can you monitor your financial payables and receivables with Nebim V3? What do you do regarding the balance risk management?

With the help of the Automatic Payable-Receivable Clearance application within the Nebim V3 program, we can match the payments and the collections with the current accounts correctly and rapidly. Also, we can follow up on the results with the Aging Report developed specifically for us.

When you compare Nebim V3 with the software you used before, could you tell us about the most beneficial features of Nebim V3 for you?

Nebim V3 provides us with many benefits. When we assess the period before and after Nebim V3, we can talk about the flexibility in campaigns, which we have also mentioned in the previous questions. With the help of this application and this flexibility, we can now define separate campaigns for wholesale, retail, and our staff, which we could not do before. Another improvement that comes with Nebim V3 is that we are now able to transfer data in an excel or text file into the Nebim V3 program without any problems with the help of the Receive Data on Incoming PPOS Revenue application.

Another application that we benefit from is the Reporting Methods. We can make changes in the reports in terms of defined authorized users and design. This way, we do not experience the data pollution we used to have before and we are able to obtain reports with only the information needed.

On top of these, with the Pivot reporting method, we can break into detail and summarize the information with the details we want using the “drag and drop” method. We can develop custom-made reports as well.

Another beneficial application is Nebim V3 CPM. With the help of this application, we use different key performance indicators with the reporting from the data warehouse method and create reports that help decision-making.

At the same time, with the Nebim Business Intelligence Application, we can adapt different default Dashboards designed for different user roles such as store coordinator, product manager, and store manager. With the help of these dashboards, we can compare the target with the actual data from the previous year and take the necessary precautions on time. In addition to these, the Nebim V3 Mobile Turnover is another application that I and our store coordinators use often and benefit from.

Could you tell us about your expectations and objectives regarding Nebim for the upcoming periods?

Among our plans regarding Nebim for the upcoming periods are budget management, planning, and business intelligence applications and value assessment.